EnOpSy Marketing

Email, SMS and WhatsApp.
One connected campaign system.

Build audiences, create campaigns, manage sending accounts, automate follow-ups and move every response directly into EnOpSy CRM.

Campaigns, contacts, replies and sales activity stay connected in one business system.

Interface values shown are a sample product mockup, not EnOpSy company statistics.

Email Campaigns
SMS Campaigns
WhatsApp Campaigns
SMTP Management
Marketing Automation
CRM Connection
Multi-Channel Marketing

Reach customers through the channel they use

Create one audience and communicate through email, SMS or WhatsApp without moving data between separate tools.

Email Marketing

Create targeted email campaigns, choose a sending account or SMTP pool, control delivery speed and track engagement.

  • Campaign builder
  • Personalised fields
  • Scheduled sending
  • SMTP selection
  • Open and click tracking
  • Reply tracking
  • Bounce management
  • Unsubscribe handling
CampaignFrom
July Product Launch · [email protected]
Subject: Introducing the new dashboard
Preview text: See what's new inside
Audience: 8,420 contacts · Template: Launch v2
Schedule Campaign

SMS Campaigns

Send short messages, alerts, offers, reminders and updates through connected SMS providers.

  • Country-based sending
  • Sender ID settings
  • Message templates
  • Character count
  • Schedule control
  • Delivery reports
  • Link tracking
  • Opt-out management
Your EnOpSy demo is confirmed for Thursday at 3 PM. Reply STOP to opt out.
128 / 160 characters · Sender ID: ENOPSY

WhatsApp Campaigns

Use approved WhatsApp templates for promotions, updates, reminders and customer follow-ups.

  • Template selection
  • Media messages
  • Button messages
  • Country filters
  • Delivery status
  • Reply capture
  • CRM conversation history
  • Automated follow-ups
How It Works

From audience to customer in one flow

1
Capture or Import Leads
Bring leads from website forms, CSV files, APIs, landing pages or business data.
2
Build an Audience
Filter contacts by country, company, industry, source, activity, tags or customer stage.
3
Create the Campaign
Choose email, SMS or WhatsApp, select a template and prepare the campaign message.
4
Select Sending Controls
Choose SMTP accounts, sending pools, daily limits, timing and country rules.
5
Send and Track
Track delivery, opens, clicks, replies, failures and campaign activity.
6
Convert in CRM
Send engaged leads to the sales pipeline with their complete marketing history.
Audience

Build the right audience before sending

Create audiences from any part of the business, and refine them with saved filters before every send.

  • CRM leads
  • Existing customers
  • Imported contacts
  • Website forms
  • API records
  • Campaign activity
  • Tags
  • Saved filters
  • Customer status
  • Country & industry
  • Company size
  • Lead score & last activity
Country is United Arab Emirates
and
Industry is Technology
and
Lead Status is Qualified
and
Last Activity within 30 days
Estimated Audience
8,420 contacts
Save AudienceUse in Campaign

Includes duplicate checking, invalid contact checking, plus include, exclude and suppression list controls.

Sending Infrastructure

Control how every email campaign is sent

Connect different email providers and organise sending accounts into controlled SMTP pools.

Provider: Google WorkspaceWarm-up: Complete
Daily limit: 500Used today: 312
Provider: Amazon SESWarm-up: In progress
Daily limit: 300Used today: 114
Provider: MailgunWarm-up: Paused
Daily limit: 150Used today: 18
Provider: Custom SMTPWarm-up: Complete
Daily limit: 400Used today: 324
Sales Pool
  • 5 connected accounts
  • Round-robin sending
  • Daily pool limit
Active
Marketing Pool
  • 10 connected accounts
  • Weighted routing
  • Scheduled sending
Active
Product Updates Pool
  • 3 connected accounts
  • Low-volume sending
  • Round-robin sending
Active
  • SMTP account connection
  • Multiple provider support
  • Pool creation
  • Round-robin sending
  • Weighted sending
  • Daily & hourly sending limits
  • Tenant-based limits
  • Automatic pause
  • Provider health checks
  • Sending account rotation
  • Country and campaign rules

All sending must follow the connected provider's rules, limits and acceptable-use policies.

Warm-Up

Build sending activity slowly and safely

Warm-up helps new or paused sending accounts increase sending activity gradually.

Example warm-up schedule

10Day 1
30Day 5
75Day 10
150Day 20
300Day 30
  • Start date
  • Daily growth
  • Reply simulation setting
  • Working days and sending hours
  • Pause warm-up
  • Account health
  • Current daily limit

Warm-up cannot guarantee inbox delivery. Results also depend on domain reputation, message quality, consent, provider rules and recipient engagement.

Delivery Control

Protect campaigns from repeated sending failures

Hard Bounces

Stop sending to addresses that cannot receive email.

Soft Bounces

Track temporary delivery problems and retry based on campaign rules.

Suppression List

Keep blocked, unsubscribed, complained or invalid contacts out of future campaigns.

Duplicate Control

Prevent repeated sending to the same contact inside one campaign or audience.

Email AddressStatusReasonSource CampaignDateAction
[email protected]Hard BounceMailbox not foundJuly Product Launch12 Jul 2026Suppressed
[email protected]UnsubscribedUser requestNewsletter — June10 Jul 2026Removed
[email protected]SuppressedRepeated failuresOnboarding Series8 Jul 2026Blocked

Sample data shown for illustration only.

Templates

Create once. Use across every campaign.

Manage email, SMS and WhatsApp templates, saved campaign blocks, brand headers, footers, signatures and dynamic variables.

Launch v2 — Email Template
Content Blocks
Text
Button
Divider
Image placeholder
Product block
Contact block
Footer

Hi {{first_name}},


Thanks for your interest in {{product_name}}. Your account manager, {{sales_person}} from {{company_name}}, would love to walk you through it.


Book a time: {{meeting_link}}

Settings
SubjectSet
Preview textSet
PersonalisationOn
TrackingOn
UnsubscribeIncluded
Automation

Create journeys that react to customer activity

Contact joins audience
Send welcome email
Wait 2 days
Did the contact open the email?
Yes
Send product information
Clicked pricing link?
Yes
Create CRM opportunity
Assign sales person
Create follow-up task
No
Wait 3 days
Send case study
No
Send a short follow-up
Journey Settings
StatusActive
Contacts in journey1,204
Re-entryNot allowed
Quiet hours9 PM – 8 AM
TriggerConditionDelayEmailSMSWhatsAppAdd tagUpdate leadCreate taskAssign team memberAdd to audienceRemove from audienceStop journey
Marketing and Sales

Sales can see what happened before the first call

Every marketing action is added to the lead or customer record. The sales team does not need to ask where the lead came from — the full campaign journey is already available inside EnOpSy CRM.

Sarah Miller
Northstar Labs
Qualified
Lead Score
86
Campaign Source
July Product Campaign
Assigned To
Michael
Email delivered
Email opened
Pricing link clicked
WhatsApp message delivered
Demo form completed
Added to Qualified Leads
Assigned to Michael
Follow-up task created
Reports

See campaign activity without joining reports from different tools

Date rangeChannelCampaignAudienceCountryTeam memberStatus
Sent
18,420
Delivered
17,906
Opened
7,244
Clicked
1,486
Replied
318
Unsubscribed
54
Bounced
514
Converted
96
Delivery Over Time
Engagement by Channel
Conversion by Audience
CampaignChannelAudienceDeliveredEngagementRepliesConversionsStatus
July Product LaunchEmail24,68017,90640.4%31896Sending
Renewal ReminderWhatsApp3,1203,00462.1%21058Completed
Webinar Follow-upSMS1,8601,82228.7%4412Scheduled
Control

Keep customer communication clear and organised

  • Consent status
  • Opt-in source and date
  • Unsubscribe links
  • SMS opt-out
  • WhatsApp preference
  • Suppression rules
  • Contact frequency controls
  • Country-based communication rules
  • User access control
  • Campaign approval
  • Activity logs
  • Data removal requests

Businesses remain responsible for following the marketing, privacy, consent and communication laws that apply to their customers and regions.

Access Control

Control who can create, approve and send campaigns

PermissionMarketing AdminCampaign ManagerContent EditorAnalystSales UserViewer
View contactsYesYesYesYesYesYes
Create audienceYesYesNoNoNoNo
Create campaignYesYesYesNoNoNo
Edit templatesYesYesYesNoNoNo
Connect SMTPYesNoNoNoNoNo
Approve campaignYesYesNoNoNoNo
Start campaignYesYesNoNoNoNo
Pause campaignYesYesNoNoNoNo
View reportsYesYesYesYesYesYes
Export dataYesYesNoYesNoNo
DraftInternal ReviewApprovedScheduledSendingCompleted
Connections

Connect the tools your team already uses

Email & SMTP
Google Workspace
Microsoft 365
Amazon SES
Mailgun
SendGrid
Postmark
Custom SMTP
SMS & Messaging
Twilio
Telnyx
WhatsApp Business providers
Custom API providers

Integration availability may depend on the EnOpSy plan, region and third-party provider.

Marketing does not stop after the click

1
Marketing Campaign
Create and send email, SMS or WhatsApp campaigns.
2
Lead Activity
Track opens, clicks, replies, forms and campaign interest.
3
CRM Opportunity
Create or update the lead and assign the right sales person.
4
Quote and Payment
Create a quote, order, invoice or subscription through Billing.
5
Customer Support
Keep conversations, tickets and customer history connected.
6
Business Reports
Track marketing, sales, revenue and customer activity together.

Built for different marketing teams

SaaS Companies
Trials, onboarding, product updates, renewal messages and upgrade campaigns.
Sales Teams
Lead follow-ups, meeting reminders and opportunity nurturing.
Agencies
Separate audiences, campaigns, templates and reports for different clients.
E-commerce Teams
Product campaigns, order updates, customer reminders and repeat-sales messages.
Service Companies
Lead capture, quotations, appointment reminders and customer follow-ups.
Large Businesses
Team permissions, campaign approvals, multiple SMTP pools and detailed reports.
FAQ

Frequently asked questions

What is EnOpSy Marketing?

EnOpSy Marketing is a connected campaign system for email, SMS and WhatsApp. It helps businesses manage audiences, templates, sending accounts, automation, reports and CRM activity in one place.

Can I connect my own SMTP account?

Yes. Businesses can connect supported email providers or custom SMTP accounts, subject to their EnOpSy plan and provider rules.

What is an SMTP pool?

An SMTP pool is a group of connected sending accounts. Campaigns can use pool rules to distribute sending across approved accounts.

Does EnOpSy include email warm-up?

EnOpSy can provide controlled warm-up settings for connected sending accounts. Warm-up does not guarantee inbox delivery.

Can I send SMS and WhatsApp campaigns?

Yes. EnOpSy Marketing can connect with supported SMS and WhatsApp providers. Third-party messaging charges may apply.

Are campaign replies added to CRM?

Replies and customer activity can be connected with the lead or customer record so the sales team can see the complete journey.

Can I automate customer follow-ups?

Yes. Users can create journeys based on events such as joining an audience, opening a message, clicking a link, submitting a form or reaching a customer stage.

Does EnOpSy stop duplicate messages?

Campaign controls can check duplicate contacts, suppression records, invalid addresses and audience rules before sending.

Can different team members approve campaigns?

Yes. Role permissions and approval stages can control who creates, reviews, approves, schedules and starts campaigns.

Does EnOpSy guarantee email delivery?

No platform can guarantee delivery. Results depend on provider rules, domain reputation, recipient consent, message quality and engagement.

Turn every campaign into a connected customer journey

Create campaigns, track engagement and move qualified leads directly into sales, billing and support.

Email, SMS, WhatsApp, CRM and reports in one connected system.