Variables
Reusable placeholders that personalize a template for each recipient.
What is the Variables screen?
Variables is a manager for the named placeholders you can drop into a template — things like a recipient's name or company — so the same template renders personalized content for every lead it's sent to.
Why use Variables?
Writing a separate email per recipient doesn't scale. Variables let you write one template and have EnOpSy fill in the recipient-specific parts automatically when a campaign sends, based on the matching data in Leads.
When would I use this screen?
- Adding a new personalization field before building a template that needs it
- Checking what variables already exist so you reuse the same one consistently
- Confirming a variable's exact name before typing it into a template
Before you start
It helps to know what personal or lead data you have available (from Leads) before defining variables, so the names you create line up with real data.
Reading the Variables Manager
The Variables Manager lists every variable defined for use in your templates, along with a summary count of how many exist.
How to add a new variable
- Open Variables
Go to Email Service → Variables.
- Click New Variable
Use the + New Variable action at the top of the page.
- Name the variable
Give it a clear, consistent name — this is what you'll reference inside a template.
- Save
Save so it appears in the Variables list and becomes available in the Template Editor.
The Variables list
Each row represents one variable available to use across your templates.